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The Art and Science of Successful Packaging
This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.
- Sales Rank: #1064326 in Books
- Brand: Brand: Rockport Publishers
- Published on: 2008-09-01
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .87" w x 9.25" l, 2.41 pounds
- Binding: Hardcover
- 240 pages
- Used Book in Good Condition
About the Author
Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestl?, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestl?, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Fantastic Textbook Primer on Package Design
By Richard Bird
This is one of the best books on package design I've seen in many years.
Whether you are a student, junior designer, marketing professional, advertising executive, brand manager - or, anyone who will play any role in the package design process - this is a must-have reference. It should be required reading for the same list.
I am founder and principal of my own package design firm for more than 25 years. Even so, this is a refreshing reminder of the "how and why" of what we do.
The writing is to-the-point and without much of the useless design-speak one might expect. With high-quality images the book covers the entire process, reasoning and importance of packaging. Examples range from big-picture concepts to required details.
Well-done.
6 of 6 people found the following review helpful.
Beautiful Book
By Commons
I was required to purchase this book for my package design course at my university and I am real impressed with the layout and information in this book. The photography is excellent and the book contains Q/A interviews with famous designers which turn out to be very interesting and helpful. The price on Amazon was cheaper than at my university bookstore so I am happy.
0 of 0 people found the following review helpful.
Love.
By Andrea Duarte
I had to buy this for a packaging design class, and was happily surprised by how informative yet fun it is. It could ALMOST even a coffee table book, because it's not that thick, has a pretty cover and is interesting. It helped me out in my final portfolio preparation too, because it gave me really good advice and ideas for how to create a portfolio for my designs. Good book!!
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