Fee Download Entrepreneurship in Action: A Retail Store Simulation, by Rosalie J. Regni, Jimmie G. Anderson
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Entrepreneurship in Action: A Retail Store Simulation, by Rosalie J. Regni, Jimmie G. Anderson
Fee Download Entrepreneurship in Action: A Retail Store Simulation, by Rosalie J. Regni, Jimmie G. Anderson
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Many design students dream of opening a retail store of their own, but the actual process of starting their own business can be quite daunting. Entrepreneurship in Action: A Retail Store Simulation provides an opportunity to practice all the steps necessary to conceptualize, develop, open, and finally operate a business in the safe and nurturing environment of the classroom. As they prepare to open their simulated retail business, students learn how to develop a product and product niche, conduct market research, and find funding and a good location for their store. Most important, when they reach the end of the book, they will have written a complete business plan in a format suitable for submission to a bank or other lending institution. This book brings your enterprising students one step closer to making their dream a reality. Each chapter begins with learning objectives and explains a concept, as well as addresses questions that an entrepreneur would need to ask. An assignment follows that directs the students to think creatively to apply the theoretical knowledge previously introduced. The simulation thus pulls together the content as well as the format of a well-conceived business plan.
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395444. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
- Sales Rank: #10284441 in Books
- Published on: 2008-10-27
- Released on: 2008-10-27
- Original language: English
- Number of items: 1
- Dimensions: 9.19" h x .93" w x 7.36" l, .0 pounds
- Binding: Paperback
- 432 pages
About the Author
Rosalie J. Regni is an assistant professor at Virginia Commonwealth University.
Jimmie G. Anderson is retired and currently volunteers his time to the Department of Fashion Design and Merchandising at Virginia Commonwealth
University.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Broken Disc
By Karen Gallardo
The book is incredibly helpful, but without a working cd, is pretty much useless. I emailed amazon back, and all they did was refer me to another number. Other than that everything is good.
1 of 1 people found the following review helpful.
Book came without a CD in it
By Dhara
The book was supposed to come with a CD in it but it didnn't. I'm very disappointed.I don't even have time to email them and ask them.
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